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$11 Million in 1.5 Years From One Simple Product (and a Genius Strategy)
This marketing strategy is too good not to share.
I usually write about my own business experiments, strategies, and results.
But today, I want to share a story that I recently came across because it’s just too good NOT to let you in on.
Last night I was listening to Bret Malinowski’s podcast on YouTube.
In this episode, he was interviewing Oliver Brocato, a 21-year-old entrepreneur who started selling small boxes of chocolates online and ended up making over $11 million dollars within a year and a half.
There were several “ah-ha” moments in the interview that I think are worth sharing — AND that I will be applying in my own business.
If you’re an article skimmer like me, make sure you check out the marketing strategy section of this story, because it is freakin’ GENIUS.
1. Viral Product Idea
Before I get into the mind-blowing social media strategy that Oliver Brocato used to make $11 million in 18 months, we have to talk about his product.
Brocato sells a unique edible product called “Tabs,” that he describes as “sex chocolate.”
The product is packaged in a minimalist brown box that contains three small squares of chocolate. Each piece can be broken in two and shared with a partner.
The product claims to —
Build sexual arousal, heighten your senses and spice up the action in your bedroom.
Oooh, la la.
Whether or not Brocato’s “sex chocolate” is capable of actually achieving what it claims is NOT the focus of this story.
The lesson here is that Brocato KNEW this product had…
